Heat shrinkable film label why the gravure way in print?

The heat shrinkable label printing in gravure printing, the main reason is that the domestic gravure printing machine retains a large amount of the cost of printing and gravure printing competition, with ink layer thickness, bright color and abundant features, and such labels to live mainly in the short version, and gravure printing plates up to a few million, so for large volume work, is undoubtedly the most cost-effective.